The Challenge
This HVAC professional was skeptical about the effectiveness of digital marketing for securing high-value install jobs. They needed to generate both residential and commercial leads while keeping costs manageable.
Our Solution
We developed a custom post-paid campaign package focused on Facebook and Google ads designed specifically for the HVAC market. Our goal was to elevate their brand visibility and attract qualified, ready-to-book clients.
Step-By-Step Approach
- ●Built a full-funnel strategy covering awareness, consideration, and decision stages.
- ●Researched and created multiple target audiences based on competitor data.
- ●Ran an intensive four-week creative testing phase.
- ●Continuously optimized campaigns beyond initial testing.
- ●Integrated automated follow-up sequences to nurture.
Results
Within the final week of focused testing, the campaign delivered:
- ●49 high-quality HVAC leads from both residential and commercial prospects
- ●A record-breaking 41 booked install appointments
- ●A low cost per lead of $48.23, ensuring profitability and strong ROI
The Challenge
Operating in a competitive HVAC market, this company wanted to book more premium AC installs without wasting time on follow-ups or unqualified leads.
Our Solution
We audited their existing marketing and deployed the ByteCraft HVAC System™ targeting high-ticket jobs. This included hyper-targeted ads and automated nurturing to warm leads before sales contacted them.
Our Approach
- ●Launched targeted Google and Facebook ads for high-intent homeowners
- ●Automated follow-ups to pre-qualify leads
- ●Optimized landing pages for smoother conversions
Results
367 high-quality leads generated Cost per lead reduced to $21.41 Consistent flow of high-value booked installs
The Challenge
In a crowded market, this HVAC company wanted premium AC installs with minimal manual follow-up and lead management.
Our Solution
We created a marketing system with retargeting and integrated CRM automation. Personalized email and SMS sequences kept leads engaged and booking steady.
Our Approach
- ●Deployed retargeting ads to re-engage prospects
- ●Centralized lead management with CRM integration
- ●Automated personalized email and SMS follow-ups
Results
51 qualified leads secured Average cost per lead $31.94 Full calendar of premium installs with less manual work